MetadatosMostrar el registro completo del ítem
Cruise Match, an attractive ecommerce ppportunity in a high profit high growth sector. Cruise Match, is the first Web 2.0 cruise ecommerce site that replicates the high-touch model of cruise booking with intelligent user interaction. It employs a simple but flexible engine that helps consumers narrow down the cruise selection across dimensions that are tailored to their needs allowing them to easily research compare review and book cruises online. We will monetize this proven sizeable cruise market through booking fees. Cruise Match Market Opportunity Underserved and Growing The cruise market generates $30B in annual booking representing over 14 million passengers worldwide. Nearly 20% of the U.S. population has cruised at least once and 50 million North Americans indicate intent to cruise over the next three years. Very high commission rates drive $300 revenue per booking for travel agencies. Since 1990 the industry has had an average annual passenger growth rate of 7.4% . Already planned investment in new ships amounts to $4.7B for the 2009-2014 period. Cruising consistently ranks #1 among consumers for perceived value and vacation interest and for travel agents for ease of selling. Only 9% of total cruise bookings are online as compared to 56% for air travel and 77% for car rental. A key reason behind this low penetration is the unattractiveness of current cruise booking websites which provide poor user experience and lack key decision-making information. We believe this percentage will grow significantly as: (1) Cruise Match makes it significantly easier to find and book a cruise online. (2) The demographics of cruisers become younger savvier ecommerce consumers as trends suggest . (3) The industry increases marketing expenditures to fill its new ship berths. Early signs clearly confirm the shift to online: share of online cruise research increased from 9% in 2002 to 36% in 2008 and Cruise Match will be ideally positioned to take advantage of this growth. Cruise Match Will Be Significantly Differentiated There is no online service that provides a supportive user experience when making the complex and expensive purchase of a cruise. All major players currently treat this complex product as a commodity - booking services such as Vacations to Go Expedia s Cruise Ship Centers and Kayak only allow consumers to search cruises by dates price and destinations. No site provides valuable aggregated information about destinations and excursions on-board activities and hidden costs. No site allows comparison shopping tools group reservation system price tracking and easy changes to existing bookings. And no site shows relevant user generated content such as reviews and comments on the specific elements of the cruise experience including restaurants cabins destinations etc. Cruise Match will be an aesthetically attractive site and with state-of-the-art web technology and features thereby attracting new consumers as they enter the cruise market and retaining them for future repeat purchases. We expect to grow from 1K unique visitors per month to 1M in 2016 garnering 30% of the online cruise booking market with revenues reaching $90MM and EBITDA of $45MM. This plan will create an opportunity for Cruise Match to be sold to travel companies such as Expedia Travelocity or Orbitz for a price ranging between $200-500MM producing between 20x and 75x return for investors.