RICARDO CATALAN GONZALEZ
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Pick1 is a technology platform. Specifically in a tweet pitch it s a real--time geolocalized entity graph to collect aggregate and share unique online opinions while increasing consumer engagement with brands .While Freebase is an entity graph for information and facts (acquired by Google last year while advising us on Doochoo s database structure) Pick1 is built to be an entity graph for opinions. For further perspective please take a look at this video. Information is stored in a multi-dimensional NoSQL database namely ????MongoDB (the same of the New York Times) and crunched through the Pick1 dashboard. A US patent application to protect its underlining IP is going to be submitted by the end of the year.Unlike traditional market research Pick1 s platform offers 100% validated information with a high degree of scalability all in a real--time and super--local context cost--effectively. From brick--and--mortar companies to brands and service providers NGOs to PublicGovernmental Agencies Pick1 allows selecting and segmenting a target audience hired on the basis of desired and validated demographics. Unlike traditional advertising that interfaces with the market largely one--way Pick1 allows consumers to interact with brands in a two--way mode based solely on demographics and real (potential andor actual) interests. Users receive rewards that multiply conversion prospects well beyond the benchmarks all this in a social context. Net Pick1 allows clients to maximize the leverage among advertising analytics virality and sale through an all--in--one cost efficient solution.From traditional CPM models (like banners) and CPC (like AdWords) Pick1 s output is the user action (a vote or a like) and hisher conversion (discount redemption generating higher sales volume).