Kipu edu Ltda.
Konrad Fernández Krzeminska
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The problem we are addressing is language education in Latin America. Our unique solution connects the rapidly growing Internet and social network penetration (Facebook and Orkut) in this region with the thirst for affordable language courses. We want to create a language learning application through a widely spread and regularly used interface of a social network such as Facebook and Orkut. Our software holds games with different variation of texts sounds and images. As the user advances the challenge grows and on this way they learn vocabulary pronunciation and grammar without focusing solely on translations. The revolutionary character of our product is that its easily accessible socially engaging affordable and designed for Latin Americans. Our main target is the Latin American market in the beginning focused on Brazil and Chile. Primary customers are people who have access to Internet and have a thirst to acquire a new language but for some reason they need a new and affordable way to do so. The estimated size of this constantly expanding market is 35 million in Brazil and Chile and over 125 million in Latin America. Our main sales channel is in our application where users can try and subscribe to our services.Our competitive advantage is that the social network application market left blank the education sector so far. Education and especially language education is basically missing from these networks. Therefore I can only point indirect competitors like other online and offline language education services. Also an important advantage is that the vast majority of our company is operating in and from Latin America for and by Latin Americans. Our market penetration strategy in short: kick start with a social shopping deal a viral online coupon campaign ( invite a friend and receive credits ) and than we continue with regular paid online ads.