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Corfo

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IGUANABEE_IN_CHINA

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Código del Proyecto: 2011-12390-INNOVA_PRODUCCION2011-12390
Instrumento - Línea de Financiamiento: Start-Up Chile - Emprendedores Globales
Resumen: IguanaBee In China is looking to become a bridge between western game developers and the growing and lucrative market of China. The problem we address is that of the difficult translation of cultural products (in this case games) for the Chinese market. Our solution is to offer game developers not only translation of their products but more importantly localization: that is adapting the game to the unique cultural features of China. We also offer the know-how of how games really work in this market the key partners distribution channels and providers to consumers.China is one of the biggest markets in the world for games and apps. It is the most populous country in the world with over 1.3 billion citizens where there are about 830 million mobile phone subscribers and more than 30 million Smartphone users most of whom play videogames on th
Objetivo General: THE NEW BRIDGE BETWEEN WESTERN GAME DEVELOPERS AND THE GROWING AND LUCRATIVE MARKET OF CHINA. TO ACHIEVE THAT WE WILL PROVIDE A SERVICE OF FULL LOCALIZATION OF WESTERN GAMES TO FIT THE CHINESE MARKET.
Costo total aprobado: 20000000
Aporte CORFO aprobado: 20000000
Aporte Beneficiario aprobado: 2222222
Región: RM Santiago
Sector ecocómico: Comercio
Materia: Comercio internacional - Pertinencia cultural - Adopción de innovaciones -


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  • Start-Up Chile - Emprendedores Globales
    Este programa busca atraer emprendedores de clase mundial en fase temprana para que inicien sus negocios en Chile, fortaleciendo el entorno del emprendimiento, apoyando la cultura de la innovación en nuestro país, y conectándolo con el mundo.

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