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dc.contributorAmit Aharonies_ES
dc.contributor.advisorIgnacio Hendersones_ES
dc.date2010-07-01es_ES
dc.date.accessioned2011-12-05T20:29:41Z
dc.date.available2018-06-12T08:15:17Z
dc.date.issued2011-12-05
dc.identifier2010-8286-INNOVA_PRODUCCIONes_ES
dc.identifier2010-8286es_ES
dc.identifier.urihttp://repositoriodigital.corfo.cl/handle/11373/2466
dc.descriptionCruise Match, an Attractive Ecommerce Opportunity in a High Profit High Growth Sector. Cruise Match is the first Web 2.0 cruise ecommerce site that replicates the high-touch model of cruise booking with intelligent user interaction. It employs a simple but flexible engine that helps consumers narrow down the cruise selection across dimensions that are tailored to their needs allowing them to easily research compare review and book cruises online.es_ES
dc.description.abstractCruise Match, an attractive ecommerce ppportunity in a high profit high growth sector. Cruise Match, is the first Web 2.0 cruise ecommerce site that replicates the high-touch model of cruise booking with intelligent user interaction. It employs a simple but flexible engine that helps consumers narrow down the cruise selection across dimensions that are tailored to their needs allowing them to easily research compare review and book cruises online. We will monetize this proven sizeable cruise market through booking fees. Cruise Match Market Opportunity Underserved and Growing The cruise market generates $30B in annual booking representing over 14 million passengers worldwide. Nearly 20% of the U.S. population has cruised at least once and 50 million North Americans indicate intent to cruise over the next three years. Very high commission rates drive $300 revenue per booking for travel agencies. Since 1990 the industry has had an average annual passenger growth rate of 7.4% . Already planned investment in new ships amounts to $4.7B for the 2009-2014 period. Cruising consistently ranks #1 among consumers for perceived value and vacation interest and for travel agents for ease of selling. Only 9% of total cruise bookings are online as compared to 56% for air travel and 77% for car rental. A key reason behind this low penetration is the unattractiveness of current cruise booking websites which provide poor user experience and lack key decision-making information. We believe this percentage will grow significantly as: (1) Cruise Match makes it significantly easier to find and book a cruise online. (2) The demographics of cruisers become younger savvier ecommerce consumers as trends suggest . (3) The industry increases marketing expenditures to fill its new ship berths. Early signs clearly confirm the shift to online: share of online cruise research increased from 9% in 2002 to 36% in 2008 and Cruise Match will be ideally positioned to take advantage of this growth. Cruise Match Will Be Significantly Differentiated There is no online service that provides a supportive user experience when making the complex and expensive purchase of a cruise. All major players currently treat this complex product as a commodity - booking services such as Vacations to Go Expedia s Cruise Ship Centers and Kayak only allow consumers to search cruises by dates price and destinations. No site provides valuable aggregated information about destinations and excursions on-board activities and hidden costs. No site allows comparison shopping tools group reservation system price tracking and easy changes to existing bookings. And no site shows relevant user generated content such as reviews and comments on the specific elements of the cruise experience including restaurants cabins destinations etc. Cruise Match will be an aesthetically attractive site and with state-of-the-art web technology and features thereby attracting new consumers as they enter the cruise market and retaining them for future repeat purchases. We expect to grow from 1K unique visitors per month to 1M in 2016 garnering 30% of the online cruise booking market with revenues reaching $90MM and EBITDA of $45MM. This plan will create an opportunity for Cruise Match to be sold to travel companies such as Expedia Travelocity or Orbitz for a price ranging between $200-500MM producing between 20x and 75x return for investors.es_ES
dc.description.sponsorshipCorporación de Fomento de la Producciónes_ES
dc.subjectIT & Enterprise Software
dc.titleCruise Matches_ES
dc.typeProyectoes_ES
cf.beneficiario.razonsocialAmit Aharonies_ES
cf.beneficiario.rut23405930-0es_ES
cf.beneficiario.tamanoempresaMicro Empresaes_ES
cf.beneficiario.tipoparticipanteBeneficiarioes_ES
cf.beneficiario.tipopersonaNaturales_ES
cf.comite.fecha2010-07-15es_ES
cf.comite.nombreComité Innovaes_ES
cf.costo.corfoaprobado20000000es_ES
cf.costo.corforeal20000000es_ES
cf.costo.tipomonedaPeso chilenoes_ES
cf.ejecutivo.nombreIgnacio Hendersones_ES
cf.ejecutivo.rut15381385Kes_ES
cf.fecha.inicio2010-07-01es_ES
cf.fecha.postulacion2010es_ES
cf.proyecto.clusterComercioes_ES
cf.proyecto.estadoTerminadoes_ES
cf.proyecto.instrumentoStart-Up Chile - Emprendedores Globaleses_ES
cf.proyecto.tipopostulacionIndividuales_ES
cf.proyecto.unidadorigenInnovaes_ES
cf.region.postulacionRM Santiagoes_ES
cf.region.ejecucionRM Santiagoes_ES
cf.region.impactoRM Santiagoes_ES
cf.sistemaorigenBDCes_ES


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