Phyto Nutr A Berries Innovadores Complejos Antioxidantes Chilenos para Belleza y Salud en Nutricosméticos y Alimentos Funcionales
Cosmetofood Chile S. A.
Mauricio Bulnes Bulnes Carrasco
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PhytoNutr-A-Berries Complexes developed by Cosmetofood Chile are the first chilean ingestible concentrated antioxidant complexes with specific benefits for health and cosmetic welfare to fight free-radical damage repair skin and retard future signs of aging from within. phytoNutr-a-berries complexes are based on specific polyphenols and flavonoids blends extracted from Chilean berries and grapes which provide 30-40% more antioxidants than similar fruits cultivated elsewhere. In the US the nutricosmetic ingredients market revenue stood at US$229 Mn in 2008 with a CAGR 2008-2015 of approx. 15%. Key trends driving the market are: Aging population (baby boomer generation), Increasing concern with beauty, Demand for natural ingredients, Belief in beauty from within as the best approach, Spending moving away from treatment and towards prevention of diseases due to rising healthcare costs. To address these needs we have developed phytoNutr-a-berries complexes which possess unique color texture and flavor. However their most relevant and distinct characteristic is their nutritional content of polyphenols which has no precedent and is not comparable to any other product available in the market. Each of these varieties contains a specific and standardized blend of chilean berries and grapes concentrates designed to optimize the specific benefits in targeted tissues in the organism. Each variety has been furthered enhanced through the addition of well-known active ingredients to achieve the benefits desired. the three phytoNutr-a-berries complexes varieties available are: face anti-aging defense. Grapes & blueberry grape seed extract & kalpariane algae. Prevents aging damage stimulates and protects collagen elastin and hyaluronic acid. Luxurious hair & nails. maqui & wild blackberry biotin & calcium pantothenate. Provides strength and softness to hair and nails protects hair and nail growth. Total body booster. cranberry & wild murta green coffee extract & spiruline seaweed. Reduces cellulites and water retention provides elasticity and tone to skin. In relation to the competition all the scientific evidence available today allows us to assert that not all products that contain polyphenols are the same or equivalent. And the reason is found not only in the composition and types of molecules contained but also in the bioavailability of these molecules to the human body which depends on the method of delivery and the molecular modification patterns. Our phytoNutr-a-berries complexes contain the right proportion and adequate glycosilation patterns therefore its bioavailabilty is optimized and their biological activity in the target tissues is more effective. Moreover Chile as the source of our raw materials gives us an incomparable advantage. Chile is a bioclimatic island, its geographic and climatic conditions are the reason why the polyphenolic content of our vegetable species is higher than in other world regions. Moreover our extensive scientific knowledge and characterization of the fruits used in our products have allowed us to identify the cosmetic benefits of our product and back them up scientifically. The main benefits of our product to the customer are: They are ready-to-use nutricosmetic and functional foods ingredients produced from natural ployphenolic concentrates extracted without using solvents from chilean berries and grapes. The polyphenolic composition of the complexes is rich varied and has a high concentration of active compounds available to be absorbed in the digestive system of the consumer and delivered effectively to the target tissues. The molecules act in an effective synergistic and scientifically-proven manner through varied mechanisms to achieve proved cosmetic effects. The composition and concentration of the key molecules in the complexes is standardized and certified to guarantee the desired cosmetic effect and preserve it unaltered in all production lots. The product has a pleasant color and honey-like texture and a delicious flavor. The Complexes have additional ingestible cosmetic ingredients that help to amplify their cosmetic effects. Guaranteed steady supply of the product. Due to Chiles productive capacity we can ensure supply in the order of millions of tons per year. Our complexes have already been applied successfully in our cosmetofruit elixir line which is a three-variety range of concentrated antioxidant elixirs with specific benefits for cosmetic and health welfare. Cosmetofruit products are being sold since mid Jan 11 in the UK (33 stores) and the US (19 stores) through spaceNK (please visit space NK UK space NK USA) and through Michel John (e-commerce).