Smartboxtv S. A.
Martin Enrique Ojeda González
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Worldwide Pay-TV companies are investing on IPTV platforms to satisfy the needs of integration interactivity and better user experience for their clients.Currently 160 Telecommunication Companies in 74 countries are delivering television services with IP protocols reaching over 40 million subscribers.The continuous growth of this industry ensures an increasing demand for interactive apps. In fact the main advantage of iTV compared to traditional television is the capability to interact with the content through the return channel. Thus viewers can access to premium content games polls social network sport stats and Web content among others. Applications facilitate their access to this information.SmartboxTV has a multidisciplinary team with a long experience in the pay TV industry and the development of mobile apps for national and international operators.Their first application is already available to a limited group of consumers of one of the main telecommunication company in Latin America.SmartboxTV is sponsored by Movistar after winning the Movistar Innova 2010 one the most important IT entrepreneurship contest in LATAM supported by the Spanish Telco Octantis1 and the Chilean Government. This Chilean Start-up has become a strategic supplier of Movistar Chile and now is starting an internationalization process.SmartboxTV business model identifies three main customer segments. TELCOS, Great Brands & TV Channels, and TV Internet & Mobile users. They charge a monthly fee for maintenance of its applications and a revenue share by downloading its products.SmartboxTV is currently developing on some of the major IPTV platforms including Microsoft Mediaroom Alcatel-Lucent Sagem among others. This is an important competitive advantage because SmartboxTV can deploy its applications on several platforms and reach a larger amount of viewers than other competitors.The biggest challenge of SmartboxTV is to accelerate its time to market process for global expansion. The main reason to apply is to expand their commercial contacts via establishing relationships with Telecommunication companies on the global level.