Konrad Fernández Krzeminska
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Art collectors seek artwork within their personal price-ranges and tastes and galleries sell to specific price points and tastes. The problem is that it is costly for collectors to find which galleries have what they are in the market for, similarly galleries need to attract collectors who have a certain taste and price-point. This is a growing problem and opportunity as the art market expands globally to new collectors and galleries.Currently art fairs art advisors and art publications are the top paid solutions for collectors and galleries to connect. While these solutions have their strong points they also have significant flaws: art fairs require high travel and shipping costs and can be overwhelming for collectors, art advisors are too expensive for many collectors and also charge galleries hefty commissions, and art publications lack the ability to target specific collectors and do not provide enough information about prices to be of practical use to a collector looking to buy.Our technology is like eHarmony for art collecting: qualified collectors are matched to galleries so that they find artwork they love more quickly and more sales are made. Collectors and galleries are guided through a questionnaire to gauge their taste in art: price range medium style artist s career stage and more. Our matching algorithm then intelligently alerts galleries of qualified collectors interested in artwork that matches the gallery s inventory.Gallery owners pay a fee when they want to respond to a qualified collector s request. Our greatest costs are fine-tuning our matching algorithms interface design and customer acquisition.We will initially launch in a closed beta where invited galleries and collectors will be able to try the service. Through customer interviews and feedback we will refine the product and then fully launch to the public with a coordinated marketing campaign.