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We realize the stores the latin community use to download applications have significant shortcomings. For starters among the thousands of existing applications is very difficult to discover those designed for Latinos even access what is in SpanishPortuguese. Today we can´t find a site that concentrates relevant information opinions or reviews and allows to share experiences with friends or support purchase decisions. Additionally there are no alternatives payment methods that include a mass market for non-credit-card-holders. There are stores in other regions highly replicable business models such as Getjar.It´s in this context that Latinda is born as the first store to download an application oriented to the Latino audience offering a single point of access to all platforms an easy and friendly way to find relevant content it highlights what Latinos seekdesire or what the user community demands. It also features comfortable and safe alternatives in terms of means of payments also including unbanked users higher speed and community dynamics that allow fans to share connect learn enjoy and achieve status among the network application users. We also see as important the fact of providing application developers the possibility of creating a true regional sales channel as Latinda brings them into contact with a target audience with different needs and desires compared to what is being offered in the market today. On the other hand it is important to mention that being the first independent actor that provides a solution for the Latin and creates a community thus creating an entry barrier for other competitors due to the intrinsic value of the network. Therefore we believe that by improving the current offers we have to download applications and exploiting the experience of what has already happened with other platforms we can turn Latinda into a highly attractive option.