HORACIO ALBERTO MELO TORRES
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More and more people are looking for a new way of traveling in which they can experience the essence of a destination as it truly is not how mass tourism companies masquerade it. The problem tourists face when looking for unique local experiences is the following: the online search and purchase of local tours is very difficult tedious and time consuming. There also is not one location that has a worldwide tour inventory of personally guided tours by local guides. LocalGuiding would like to be this location by providing an easy way to find and book unique personal and fully customizable tours in destinations worldwide.For the US market alone the dollar value of the tour and activity segment has been estimated at $26.8 billion. But most suppliers do not distribute and sell their tours online due to cost and display limitations. LocalGuiding will help these tour providers mainly the individual local tour guides by giving them a micro website where they can expose themselves and sell their tours directly to travelers (without any middlemen). We don t charge any fix costs, they only pay a commission when they sell a tour. They can define their prices independently. We do the promotion and thus they can focus on their tours and clients. As we link each tour to the guide s personal profile each tour has a face that makes the product a lot more personal and authentic than standard tours with anonymous guides. The personal information also helps travelers to pre-assess the service quality of the tour guide and to determine whether or not the guide is likeable. At the beginning we ll target travelers with good English language skills that are willing to pay for these experiences and that are organizing their vacation by themselves and via Internet.