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dc.contributorSimon Forgacses_ES
dc.contributor.advisorKonrad Fernández Krzeminskaes_ES
dc.date2011-10-27es_ES
dc.date.accessioned2012-04-26T13:32:55Z
dc.date.available2018-06-12T08:15:21Z
dc.date.issued2012-04-26
dc.identifier2011-12427-INNOVA_PRODUCCIONes_ES
dc.identifier2011-12427es_ES
dc.identifier.urihttp://repositoriodigital.corfo.cl/handle/11373/6216
dc.descriptionKipu edu is a software development company focusing on language education in latin america. Our goal is to help broad levels of the latin american society in acquiring a second language on an effective and affordable way by using our online services.es_ES
dc.description.abstractThe problem we are addressing is language education in Latin America. Our unique solution connects the rapidly growing Internet and social network penetration (Facebook and Orkut) in this region with the thirst for affordable language courses. We want to create a language learning application through a widely spread and regularly used interface of a social network such as Facebook and Orkut. Our software holds games with different variation of texts sounds and images. As the user advances the challenge grows and on this way they learn vocabulary pronunciation and grammar without focusing solely on translations. The revolutionary character of our product is that its easily accessible socially engaging affordable and designed for Latin Americans. Our main target is the Latin American market in the beginning focused on Brazil and Chile. Primary customers are people who have access to Internet and have a thirst to acquire a new language but for some reason they need a new and affordable way to do so. The estimated size of this constantly expanding market is 35 million in Brazil and Chile and over 125 million in Latin America. Our main sales channel is in our application where users can try and subscribe to our services.Our competitive advantage is that the social network application market left blank the education sector so far. Education and especially language education is basically missing from these networks. Therefore I can only point indirect competitors like other online and offline language education services. Also an important advantage is that the vast majority of our company is operating in and from Latin America for and by Latin Americans. Our market penetration strategy in short: kick start with a social shopping deal a viral online coupon campaign ( invite a friend and receive credits ) and than we continue with regular paid online ads.es_ES
dc.description.sponsorshipCorporación de Fomento de la Producciónes_ES
dc.subjectDesarrollo de software
dc.subjectIdiomas
dc.subjectInternet
dc.titleKipu edu Ltda.es_ES
dc.typeProyectoes_ES
cf.beneficiario.razonsocialSimon Forgacses_ES
cf.beneficiario.rut800001217-4es_ES
cf.beneficiario.tamanoempresaSin Retornoes_ES
cf.beneficiario.tipoparticipanteBeneficiarioes_ES
cf.beneficiario.tipopersonaJurídicaes_ES
cf.comite.fecha2011-12-12es_ES
cf.comite.nombreComité Innovaes_ES
cf.costo.beneficiarioaprobado2222222es_ES
cf.costo.corfoaprobado20000000es_ES
cf.costo.corforeal20000000es_ES
cf.costo.tipomonedaPeso chilenoes_ES
cf.ejecutivo.nombreKonrad Fernández Krzeminskaes_ES
cf.ejecutivo.rut211052155es_ES
cf.fecha.inicio2011-10-27es_ES
cf.fecha.postulacion2011es_ES
cf.proyecto.clusterTIC'ses_ES
cf.proyecto.estadoFormalizadoes_ES
cf.proyecto.instrumentoStart-Up Chile - Emprendedores Globaleses_ES
cf.proyecto.tipopostulacionColectivoes_ES
cf.proyecto.unidadorigenInnovaes_ES
cf.region.postulacionRM Santiagoes_ES
cf.region.ejecucionRM Santiagoes_ES
cf.region.impactoRM Santiagoes_ES
cf.costo.beneficiarioreal2222222es_ES


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