Mateus Vieira Lana
Horacio Alberto Melo Torres
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We create innovative tools gathered in a webportal for stock market s retail investors. Some of our features: News (custom RSS&Twitter reader with semantic approach that recognizes mentioned companies) quotes portfolio performance & risk indicators tracking income tax calculation and investors ranking. We integrate market portfolio and network information which allows us to provide a new level of interaction for our users such as: news filtered by the portfolio or the possibility of sharing their real portfolio and returns with other investors.Our tools were chosen and designed following the QFD Quality Function Deployment - product development methodology conducted through interviews with our customers and users. They meet all the basic needs of investors and aiming to become an app store where various tools are integrated in a channel connected with the end customer (investors and brokers) we are working with partners to add more advanced (niche) features such as technical and fundamental analysis which will be offered in a freemium + revenue sharing model.Our users (retail investors) have limited time and knowledge to invest and most existing tools are inadequate for them. Its number are growing in developing countries due to factors like income growth and falling interest rates. Brazil alone has 600k of them (had 200k in 2002) with the goal of the Brazilian Stock Exchange being 5M by 2018. Our customers are brokerage houses (with a pay-per-user model) who need to deliver quality tools for its investors in order to attract and retain customers.We had some outstanding achievements: developed integration technology with Brazilian Stock Exchange which allows us getting real investors information, were awarded in government program for innovation incentive receiving USD70k (equity-free) and closed our first contract moving beyond prototype stage. We have been aided by Aceleradora Yuris Gitahy s (Star-up Chile Advocate) Startup Accelerator.