HORACIO ALBERTO MELO TORRES
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Problem: Adventure trips are hard to organize because they require groups complex planning and expert guidance.Solution: tripku turns adventure trip ideas into reality. It is a social tool that allows adventure travelers to form groups receive bids from travel experts and book online.Business model: tripku applies crowdsourcing to group travel. Once a travel group is formed it can opt to receive competitive bids from multiple travel experts. This generates revenue from the travel service providers in two ways: qualified leads for first contact with travelers and 15% commission on trips sold through tripku.Market: tripku focuses on the 64 billion adventure travel market. Social media has completely changed the way people plan travel. It s easier to find like-minded travelers which aggregates demand for very niche travel services. Tour operators can t grasp this potential because they are too fragmented. This missing link leaves travelers with sub-par options.Sales strategy highlights: strong marketing 2.0 (travel forums blogs and social networks) focused on travelers. Take advantage of our strong network to start growing our travel experts network.Our closest competitors are Travelstormer Globetrooper and Adventure Link (got $3.2 Million in 2009) all startups with up to 3 years since launch. tripku is different because it uses travelers social graph creating a sense of familiarity, Crowdsourcing enables users to get competitive offers, and Individual payment brings peace of mind to organizers.Team: combines experience in group travel social media and IT projects. We speak 4 languages and have worked extensively across cultures.Financing: We seek a seed round of 350000 to complement 50000 of founders investment and 100000 from soft loans. The expected burn rate is 58378 per month during 2012 where 70% goes to development and PR. We project positive cash flows starting year three with revenues of 3.9 million.