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dc.contributorMukul Mateyes_ES
dc.contributor.advisorHoracio Alberto Melo Torreses_ES
dc.date2011-10-27es_ES
dc.date.accessioned2012-04-27
dc.date.available2018-06-12T08:14:58Z
dc.date.issued2012-04-27
dc.identifier2011-12202-INNOVA_PRODUCCIONes_ES
dc.identifier2011-12202es_ES
dc.identifier.urihttp://repositoriodigital.corfo.cl/handle/11373/6232
dc.descriptionTo produce hi-quality designer ceramic ware appealing to global customer inspired by diverse indigenous cultural characteristics of the Andes region by establish multiple small to medium production units and eco-tourism hubses_ES
dc.description.abstractMission: To produce and provide hi-quality designer ceramic ware appealing to global customer. Designs inspired by diverse indigenous cultural characteristics of the Andes region.Vision: To be the market leader in designer ceramic ware and other related products The Business Opportunity: There is a wide gap between traditional ceramic ware designs and modern customer s expectations. This gap has manifested into opportunity loss for traditional craftsmen and deterioration of indigenous craft oriented economic lifestyle. Andean Designs plans to overcome this gap by designing ceramic ware for modern usage but using cultural characteristics like shapes colors motifs etc and providing training & employment opportunities to local craftsmen.Business structureTo establish multiple small to medium enterprise ceramic manufacturing units in differing tourism friendly rural locations local employment management opportunities low environmental impact . Eco-Tourism hubs would be built around these units where tourists can observe the manufacturing process buy Andean Designs products and other relevant items at factory prices visit museum of traditional products participate in local cultural and social events.Business growth model1.Stage 1 Pilot (2012-2013): Setting up the business and pilot production facility2.Stage 2 10X (2014 -2015): Expand the pilot stage by 10 times i.e 10000 pieces per month target domestic and export market employ 50 people3.Stage 3 4X (2016 2018): Setup 3 more similar facilities in differing locations and expand overall production by 4 times i.e 40000 pieces per month employ 200 peopleTarget Segments: The target market for Andean Design is the affluent upper class and above customers. Market entry strategy: 1.Eco-tourism hubs Direct selling at factory prices. 2.5 million foreign tourists visit Chile every year!2.Domestic market Independent retailers showrooms. 0.5 million potential customers!3.Export market Distribution to wholesalers reputed department store chains and exclusive showrooms. 3 million potential customers!es_ES
dc.description.sponsorshipCorporación de Fomento de la Producciónes_ES
dc.subjectArtesaníases_ES
dc.subjectArtesanías en cerámicaes_ES
dc.subjectCulturas indígenases_ES
dc.titleandean_designses_ES
dc.typeproyectoes_ES
cf.beneficiario.razonsocialMukul Mateyes_ES
cf.beneficiario.rut800000997-1es_ES
cf.beneficiario.tamanoempresaSin Retornoes_ES
cf.beneficiario.tipoparticipanteBeneficiarioes_ES
cf.beneficiario.tipopersonaJurídicaes_ES
cf.comite.fecha2011-12-12es_ES
cf.comite.nombreComité Innovaes_ES
cf.costo.beneficiarioaprobado2222222es_ES
cf.costo.corfoaprobado20000000es_ES
cf.costo.corforeal20000000es_ES
cf.costo.tipomonedaPeso chilenoes_ES
cf.ejecutivo.nombreHoracio Alberto Melo Torreses_ES
cf.ejecutivo.rut120828029es_ES
cf.fecha.inicio2011-10-27es_ES
cf.fecha.postulacion2011es_ES
cf.proyecto.clusterOtras manufacturas (vidrio, plástico, joyas, tabaco, textil, etc.)es_ES
cf.proyecto.estadoFormalizadoes_ES
cf.proyecto.instrumentoStart-Up Chile - Emprendedores Globaleses_ES
cf.proyecto.tipopostulacionColectivoes_ES
cf.proyecto.unidadorigenInnovaes_ES
cf.region.postulacionRM Santiagoes_ES
cf.region.ejecucionRM Santiagoes_ES
cf.region.impactoRM Santiagoes_ES
cf.costo.beneficiarioreal2222222es_ES


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