Horacio Alberto Melo Torres
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The Internet has evolved your customers have evolved the way you engage them should too.. The ProblemBrands fail to target and increase engagement and loyalty on their consumer base. The outcome of this unsatisfied fans and unoptimized social media ROI. Fans and Shoppers do not feel rewarded by their favourite brands. Our SolutionFanwards is a social media platform designed to track and increase loyalty in both the online and the offline worldWe achieve this engagement through gamification. This engagement information provides brands a much more accurate ROI information on social media and its impact on their engagement and sales. The OpportunityThe growth of social media and smartphone market in Latam presents us a huge opportunity for loyalty basing our efforts on loyalty and engagement sums up to 1.6Billion Dolars The AdvantageFanwards is pioneer in Latin America in the creation of a mobile app that combines games engagement discount platform and brand relationship management. Being one of the first players in this niche is one of our key advantages. On the other side the information we analyse and provide to brands will provide feedback on social media return of investment. Go to Market StrategyActualy we are about to finish our Blackberry Prototype and planning to start operations in Argentina during mid november. We are planning to include 2 local women apparel brands per month only in Argentina until mid february where we will start operations in Chili aiming as a long term for 2012 to operate in Argentina Chili and Brazil.