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It s too far too walk and it s too short to drive. How do I get there?Intuitive Motion a Hermosa Beach California-based personal motorized vehicle company answers this question. Run by a team of extreme sports-loving engineers Intuitive Motion designs builds and sells personal transportation devices that are innovatively-designed environmentally-conscious easy-to-ride and fun.Intuitive Motion s first product the ZBoard is the world s first electric skateboard controlled by the rider s weight distribution. Lean forward to go + lean back to stop = Intuitive Motion. Leaning forward allows the rider to accelerate to a top speed of 18 miles per hour with a range of 12 miles (including up hills and off road). Leaning back engages regenerative braking, one of the ZBoard s many sustainable features (which include a zero emission electric motor and a carbon footprint equivalent of over 1500 miles per gallon). Our strategic plan is to target males aged 16-35 that we have divided into two main groups: those living or working in areas that are unfriendly to cars (e.g. college and corporate campuses) and the boys-with-their-toys types who just have to have the latest coolest gadget. IM will manufacture 2 models of the ZBoard a less expensive model for the college-aged crowd (Price = $500 BOM = $250) and a premium faster lighter model for those with more purchasing power (Price = $800 BOM = $331). Regardless of the model the ZBoard turns heads and when people see it they want it. The initial ZBoarders will be the first person in their dorm class company apartment complex block to have it but definitely not the last.We will begin selling ZBoards around the world in Q1 2012 through intuitivemotion.com and surfskate retailers.