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Kwica is a hyper-local search and discovery engine for Brazil. Combining mathematical algorithms with community interaction Kwica is designed to increase meaningful relationships between consumers and local establishments.Local Brazilian establishments (SMEs) currently have a limited online presence and basic information is hard to find. Conversely discretionary spending is growing social Internet usage is among the highest in the world and mobile device adoption has exploded. Because of this there is an increasing disconnect between the consumers need for information and the ability to access it. Kwica fills this need.Kwicas approach is unique. We focus on both social interaction and mathematical algorithms to emphasize community and search personalization. Our patent-pending recommendation and discovery engine Concierge will provide significant connections between users and businesses thereby creating a value proposition to both. Concierge personalizes results by creating a distinct personality profile for each individual user aggregating information and highlighting establishments that best fit the user s unique tastes. This extremely sophisticated local search technology is a product of years of research and a key differentiator. At the same time the social core of Kwica will facilitate further exploration and conversation. Kwica balances its focus on technology and community. Although there is very little competition in the Brazilian market we are designing Kwica with the ability to expand internationally and leapfrog existing technology. Brazil will soon host the World Cup and Olympics and Kwica will leverage these events to expand throughout South America and beyond. Our extensive listing database (through partnerships with Factual and Foursquare) proprietary language translation software reverse geo-location technology elaborate search architecture and cutting-edge UX create a product unmatched by anything else currently in the market.