Jari Juhani Kuikanmäki
Horacio Alberto Melo Torres
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Brief overviewSquareRun connects geolocated digital information to three-dimensional maps in user selected locations creating an immersive personal browsing experience and an immediate digital context for the user.SquareRun Flying Mode is exhilarating.Problem addressed:There s a wealth of information on the internet about physical locations but no good user interface to access it. No directly comparable product experience exists.Unique solution:SquareRun solves the problem by linking directly to different content services from one easy-to use interface. User is directly immersed in location specific digital travel and digital content experience. SquareRun Flying Mode gives the user full control directly immersing him in location specific digital travel and digital content experience.The SquareRun interface can be easily adapted to the expanding market of touch and gesture devices.OpportunitySquareRun creates an opportunity for instant digital travel experience for the world s 2.1 billion internet users.Target marketTwo major consumer uses:1) travel planningVisit cities and locations before you embark your journey. Look for alternatives plan routes search for places and events of interest.2) discovering new places (serendipity dream travel)Go digitally and instantly to any SquareRun destination and access surrounding digital information among others Fotopedia Wikipedia QWiki Flickr and YouTube.Commercial uses:Commercially SquareRun s B2B model capitalizes on travel industry: top hotel chains regional airlines and travel insurance companies. User geolocation enables high-impact targeted campaigns.Go to market strategyConsumer:1) Limited beta launch and testing for different user groups. 2) Participating in international competitions in order to win recognition and media visibility.International pitch events:TechCrunch Disrupt (San Francisco)(TechCrunch AOL)FASTech 50 (San Francisco)(Dow Jones)3) When ready and rapidly scalable will pursue product briefs in BBC Click CNN Technology and technology websites (wired.com techcrunch.com) among others.