Juan Pablo Gonzalez Vergara
Horacio Alberto Melo Torres
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X Points will provide local merchants with a free points reward program to drive customer loyalty and acquisition. Customers just need to provide their email address or ID number to participate, they dont need to carry any physical card or app on their phone.Local merchants don t know how to maintain loyal clients big retailers are taking away their most faithful costumers by giving small benefits to them called reward points benefits that merchants can t give due to its size and less attractiveness. So we came with the idea of expanding this already known concept of loyalty points to these smallmedium merchants creating a single reward point scheme in which grouping hundreds of merchants together will create a powerful loyalty program that could be even more interesting than those of big retailers. We attempt to give a real customer loyalty and acquisition tool to local merchants, free to subscribe and which can be set up in minutes.Many of us have overflowing wallets due the amount of loyalty cards buy-five-get-one-free tickets and daily deals coupons we carry around in our wallet. Sometimes we get to our favorite coffee shop only to remember that we forgot our card at home. We are taking a different approach providing local merchants with a loyalty solution by turning customers email addresses or ID number into virtual reward cards. That means no more cards to carry and forget at home no apps to download.