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dc.contributorJuan Pablo Gonzalez Vergaraes_ES
dc.contributor.advisorHoracio Alberto Melo Torreses_ES
dc.date2011-10-27es_ES
dc.date.accessioned2012-06-04T14:27:24Z
dc.date.available2018-06-12T08:15:22Z
dc.date.issued2012-06-04
dc.identifier2011-12721-INNOVA_PRODUCCIONes_ES
dc.identifier2011-12721es_ES
dc.identifier.urihttp://repositoriodigital.corfo.cl/handle/11373/6863
dc.descriptionX points will provide local merchants with a free points reward program to drive customer loyalty. Customers just need to provide their email address or id number to participate, they don't need to carry any physical card or app on their phone.es_ES
dc.description.abstractX Points will provide local merchants with a free points reward program to drive customer loyalty and acquisition. Customers just need to provide their email address or ID number to participate, they dont need to carry any physical card or app on their phone.Local merchants don t know how to maintain loyal clients big retailers are taking away their most faithful costumers by giving small benefits to them called reward points benefits that merchants can t give due to its size and less attractiveness. So we came with the idea of expanding this already known concept of loyalty points to these smallmedium merchants creating a single reward point scheme in which grouping hundreds of merchants together will create a powerful loyalty program that could be even more interesting than those of big retailers. We attempt to give a real customer loyalty and acquisition tool to local merchants, free to subscribe and which can be set up in minutes.Many of us have overflowing wallets due the amount of loyalty cards buy-five-get-one-free tickets and daily deals coupons we carry around in our wallet. Sometimes we get to our favorite coffee shop only to remember that we forgot our card at home. We are taking a different approach providing local merchants with a loyalty solution by turning customers email addresses or ID number into virtual reward cards. That means no more cards to carry and forget at home no apps to download.es_ES
dc.description.sponsorshipCorporación de Fomento de la Producciónes_ES
dc.subjectGestión comercial
dc.subjectSistemas de información
dc.subjectMarketing
dc.titlexpointses_ES
dc.typeProyectoes_ES
cf.beneficiario.razonsocialJuan Pablo Gonzalez Vergaraes_ES
cf.beneficiario.rut16359215-0es_ES
cf.beneficiario.tamanoempresaSin Retornoes_ES
cf.beneficiario.tipoparticipanteBeneficiarioes_ES
cf.beneficiario.tipopersonaNaturales_ES
cf.comite.fecha2011-12-12es_ES
cf.comite.nombreComité Innovaes_ES
cf.costo.beneficiarioaprobado2222222es_ES
cf.costo.corfoaprobado20000000es_ES
cf.costo.corforeal20000000es_ES
cf.costo.tipomonedaPeso chilenoes_ES
cf.ejecutivo.nombreHoracio Alberto Melo Torreses_ES
cf.ejecutivo.rut120828029es_ES
cf.fecha.inicio2011-10-27es_ES
cf.fecha.postulacion2011es_ES
cf.proyecto.clusterComercioes_ES
cf.proyecto.estadoFormalizadoes_ES
cf.proyecto.instrumentoStart-Up Chile - Emprendedores Globaleses_ES
cf.proyecto.tipopostulacionColectivoes_ES
cf.proyecto.unidadorigenInnovaes_ES
cf.region.postulacionRM Santiagoes_ES
cf.region.ejecucionRM Santiagoes_ES
cf.region.impactoRM Santiagoes_ES
cf.costo.beneficiarioreal2222222es_ES


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