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BiometryCloud is a cloud based real solution for companies which need to match verify or validate data (picture audio video vectors etc.) against a know set. We provide web services APIs libraries and the backend for others to develop their business. This whole concept of pattern recognition of data gathered from mobile devices and its processed on the cloud in real-time is a unique offer for consumer based massive and scalable businesses focusing on their own value proposition and leaving the complexity of pattern recognition to a service provider company.We see a tremendous opportunity growth of speed bandwidth and penetration of wireless Internet allowing a real usage of cloud based computer power to solve problems of complex processing of video images or any vector data that comes from mobile devices. Also we see the fast adoption of smart phones with the necessary hardware to obtain data of peoples identity andor behaviour (facial pictures audio and accelerometerGPS tracking) allowing business to provide solutions using this devices for payment security access control tracking targeted advertisement and more.Therefore the first product we have developed is frontal face recognition and identification from mobile phones using their web-cam. We know the biometrics for mobile phone market is expected to grow 500% by 2015 hitting US$12 Billion. Thats about a 19% sustained annual growth.Our product is already being tested on a) a startup replacing magnetic cards signatures and passwords with a picture from your iPhone as a valid identity for coupon redemption b) time attendance and doorgate access control with facial identification from the iPads frontal camera and c) identity validation for check-ins to gyms where monetary incentives are given upon fulfillment of the commitment of times per week.