Miguel Matias Bianchini Moroni
Horacio Alberto Melo Torres
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Problem: Today It s Very Difficult For Flyfishing Logdes To Get Into the Formal Commercial Chain Because For Travel Agencies Or Tour Operators And the Actual Internet Web Travel Sites It s Not Attractive Putting Them In Their Offer Since the Specific Of the Market And Because They Are Focusing On Massive Traditional And Low Cost Products. For This Reason We Created An Internet Platform Where Flyfishing Lodges Can Sell Their Programs With the Requirements For This Kind Of Product. Solution: An Internet Web Platform Where Flyfishing Lodges Can Sell Their Programs In An Effective Way Providing Them the Opportunity To Give Enough Information To Their Consumers In One Place With the Characteristics That This Kind Of Programs Need. Another Important Benefit is the Support Of Making Them More Trustable For the Customers Because There Will Be a Company Making Sure They Exist And That Services They Offer Are Real. Market: Just In Chile There Are About 50 Flyfishing Lodges Based On Government Statics This Will Mean That There Are Between 600 To 1. 000 Beds Or Accommodations Per Day To Receive Flyfishing Consumers. This Will Be Our Initial Target Market Expecting To Expand Later To Other Countries. Competitive Advantages: We Will Be the First Ones On the Market With No Direct Competitors. Focusing Our Platform On a Specific Market That Hasn t Been Satisfied At All Something That Flyfishing Lodges Owners Have Told Us. Also a Database Of Approximately 2. 000 Contacts Around the World Between Lodges Shops And Flyfishing Consumers. Business Model: We Will Charge the Flyfishing Lodges 15% To 20% From the Total Price Of Each Program Sold On Our Platform. As Second Business We Will Sell Advertising Spaces For Lodges And Flyfishing Stores. Our Main Cost Will Be On the Maintenance Of the Platform And Trips To Make Agreements With Lodges.