Alexandre Santangelo Thome
Horacio Alberto Melo Torres
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We Have All Experienced This Moment Before. You Walk Into a Wine Store And An Intimidating Wall Of Wines Stares Back At You. Gulp is a Mobile Wine Recommendation App Designed To Help You Make Purchasing Decisions In That Moment. Gulp Knows What Store Or Restaurant You Are In, the Taste Profiles Of the Wines There, the Wines Your Friends Enjoy, And the Wines You Tend To Like. When You Open Gulp There Are 3 Wine Recommendations Waiting For You. We Don t Require You To Set Up a Profile Or Fill Out a Questionnaire Just Open the App And Well Begin To Make Recommendations Improving Them As You Connect With Your Social Networks And Grow Your Taste Profile. There Are Over 4000000 Wine Labels From 61 Different Countries a Dizzying Array Of Choices That Most Consumers Lack the expertise To Navigate. Yet In the Last Five Years the $40 Billion Dollar a Year U. S. Wine Market Added 28 Million New Consumers Illustrating That Factors Other Than An Expert Knowledge Of Wine Are Driving Consumer Discovery. People Consume Wine Sociallyand the Truth is As Research Shows They Also Buy Wine Based On Social Sharing And Personal Experience. Unlike Current Wine Websites That Mistake This By Using the Global Average Of All Users Gulp is a Platform For Casual Wine Drinkers To Confidently Discover New Wines With Information From People They Trust. In Addition Gulp Will Launch a Groundbreaking Retail Wine Product That Works Synergistically With the Websiteapp To Broaden the User Experience Outside Of the Digital Realm. Our Four-pack Kits Representing Specific Wine-producing Regions Will Get Users Trying Wines Populating the Gulp Algorithm And Having Fun With Our Branded Product. The Tandem App And Product Release Marks a Revolutionary Coalescence Of Our Physical And Web-based Social Lives.