César Adrián Cuadros Zegarra
Horacio Alberto Melo Torres
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The Problem: Over 40% Of Shipping Trips Come Back Empty! This Represents: Losses For Carriers Higher Prices For Shippers That Pay For Full Trip Vs. Just One-way And a Negative Impact On the Environment. Small And Mid-sized Carriers Can't Build a Sales Force Or Execute Big Marketing Activities Bigger Carriers Can't Find Loads On Time, Still They Both Need To Find Additional Business Opportunities. The Question Is: How To Find the Right Shippers At the Right Time?the Solution: Through a Monthly Subscription Carrier Companies Gain Access To Different Tools To Find Loads Wherever They Need Publish Their Trucks (stationary Or On An Empty Trip) And Promote Their Companies. Shipping Companies Publish Their Loads And Match Them With the Best Company For the Job Based On Whether They Have An Empty Trip Quality Of Service Or Price. The Market: Our Target Customers Are Carriers And Logistics Companies. In Latin America Over 90% Of These Companies Are Considered Small With 1 To 30 Trucks. They Do Not Hold Large Budgets For Marketing And Sales. México Has 100k Transportation Companies Chile Has 40k Registered Carriers And Our Next Targe Argentina Has 300k. Competitive Advantage: Rutanet is Focused On Providing Simple Tools To An Industry That is New In Using Technology As An Important Part Of Their Businesses And It is the Only Space Where Carriers Can Use the Quality Of Their Service To Build Trust And Reputation In An Industry That Lacks Other Means To Do So. Market Strategy: Primarily Online Based In Google Adwords And E-mail Marketing. Also We Have Ads Focused On Industry Specialized Media. We Have Presence In Industry Events That Provide Us Facilities To Have On-site Registration. Sales Are Made Through Our Web Application We Have Credit Card Subscription And We Also Offer Bank Transferdeposit Paying Facilities.